The process starts by determining the desired performance and then selecting the very finest ingredients to deliver that performance, not limited by price.
This is very different than most manufacturers who conceive a product in terms of its price point first, which limits the quality of ingredients that can be used. Products are not released until they are proven to exceed the performance of any other product in their category.
All ColorProof products are formulated to deliver all of the good benefits, and none of the bad. All products are:
- Sulphate-free | Salt-free
- Gluten-free | Paraben-free
- Phthalate-free | PABA-free
- Carcinogen-free | MEA & DEA-free
- Biodegradable formulas
- Recyclable packaging wherever possible
- 100% vegan
- Never tested on animals
- Animal Keratin-free